• WORK

    I work with leadership teams and in-house marketers at outdoor and tourism brands. Here's some of what we've built together.

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  • Marketing Insights

    Thinking from a decade working with outdoor and tourism brands. Strategy, case studies and how to stay human in a world where AI is changing everything.

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  • ADVENTURES

    Stories from the wilder places I've roamed. Arnhem Land, the Madigan Line, Bass Strait by kayak and more.

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  • GEAR REVIEWS

    From my LandCruiser build and thoughts on 4WD accessories to my hiking and camping gear.

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