About
I'm a marketing partner for adventurous brands. I work independently alongside leadership teams and in-house marketers to sharpen strategy and unlock growth.
Over the past decade I've worked with brands including ARB 4x4, Zone RV, Redarc, Snow Peak, Norweld, Maxtrax, GME, iKamper and Safari 4x4. At Zone RV, a product and digital overhaul I led generated over $400 million in quotes in six months and lifted average order value by 175%. I also built and ran Adventure Curated, a media and eCommerce platform focussed on remote adventures and durable gear.
I'm completing Mark Ritson's Mini MBA in Marketing.
By trade a marketer, by nature an adventurer. The Simpson Desert, Arnhem Land, the Kimberley, Bass Strait by kayak. Those experiences shape how I think about brands, audiences and attention, and they keep me close to the people I market to. The adventures still find an audience too, through my monthly email (10,000+ subscribers), Instagram (32,000+) and Facebook (70,000+).
I'm based in Perth, Western Australia and work with clients nationally and internationally. If you're growing something interesting, let's talk about your plans and challenges.