I'm a marketing strategist for outdoor and tourism brands, working alongside leadership teams and in-house marketers who want senior strategic thinking without the agency layer.

I stay close to technology and know when to reach for the right tools, and when the human touch, creative judgement and genuine connection are what actually matter.

Over the past decade I've consulted with brands including ARB 4x4, Zone RV, Redarc, Snow Peak, Norweld, Maxtrax, GME, iKamper and Safari 4x4. I also built Adventure Curated, growing it to 75,000 Facebook followers, 35,000 on Instagram and 20,000 email subscribers.

By trade a marketer, by nature an adventurer. The Simpson Desert, Arnhem Land, the Kimberley, Bass Strait by kayak. Those experiences inform how I think about brands, audiences and what people actually care about.

I also built Packu, a gear packing app now available in 100+ countries.

Based in Perth, Western Australia. Working with clients nationally and internationally. Open to consulting engagements and senior marketing roles.

Read my adventures and marketing insights, see my work or get in touch if you're working on something interesting.